Brand Story Videos
From: Unseen to Unforgettable
Professional brand story videos for businesses, Construction, trades, manufacturing, corporate.
Brand Story Videos
Tell Your Story | Build Trust | Drive Business
Your business does great work. But if nobody knows your story, you’re invisible.
A brand story video is more than marketing—it’s the difference between blending in and being unmistakable. It’s how construction companies win bids. How manufacturers attract talent. How plumbers become the go-to name in La Crosse.
Blue Tie Productions creates brand story videos for businesses that refuse to stay overlooked.
Ready to start your project? Schedule a Discovery Meeting today →
What is A Brand Story Video?
A brand story video is a 1-3 minute cinematic piece that tells who you are, what you do, and why it matters.
It’s not a commercial. It’s not a sales pitch. It’s your origin story—the reason you exist, the problems you solve, and the people you serve.
What makes a great brand story:
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Authentic – Real people, real work, real values
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Emotional – Connects with viewers on a human level
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Strategic – Designed to drive action (leads, hires, trust)
Where brand story videos live:
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Homepage hero section (first thing visitors see)
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About page (builds trust)
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Social media (LinkedIn, Facebook, Instagram)
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Sales presentations (shows who you are before you pitch)
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Recruitment pages (attracts top talent)
A good brand story video works 24/7—answering the question “Why should I choose you?” before prospects even pick up the phone.
Tolerance Masters’ Brand Story Video
Why Businesses Need
Brand Story Videos
Your competitors all say the same thing. “Quality work. Fair prices. Family-owned since X-year.”
So do you. But saying it doesn’t make you different. Showing it does.
Build Trust Before the First Call
Prospects research you before they contact you. If they land on a text-heavy website with stock photos, they move on. If they see a real team, real projects, real values—they call.
Brand story videos build trust faster than any paragraph of copy ever could.
Win More bids
Construction companies, plumbers, electricians, HVAC contractors—you compete on more than price. You compete on credibility.
A brand story video shows:
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Your team’s expertise
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Your project process
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Why clients choose you over cheaper competitors
When prospects see your story, they understand your value—and they’re willing to pay for it.
Attract Top Talent
Manufacturers and corporate clients face a recruitment crisis. Top talent has options. They want to work for companies with purpose, culture, and vision.
A brand story video shows:
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Your company culture
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What you stand for
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Why employees love working for you
The best talent doesn’t apply to job postings. They apply to companies they believe in.
READY TO TELL YOUR STORY?
Schedule your Discovery Call →
HOW WE CREATE YOUR BRAND STORY VIDEO
Every brand story is unique. But the process is the same—strategic, collaborative, and results-driven.
Step 1: Discovery Call (30-45 Minutes)
We ask the right questions:
– What makes your business different?
– Who are you trying to reach?
– What action do you want viewers to take?
By the end of the call, you’ll have clarity on whether video is the right move—and if we’re the right fit.
Discovery Call
Strategy Meeting
Step 2: Strategy Meeting (Pre-Production)
We dive deep into your brand:
What’s your story? (Not just what you do, but why you do it) –
Who’s on camera? (Owner, team members, clients) –
Where do we film? (Your workspace, job sites, headquarters) –
We create a shoot plan so there are no surprises on production day.
Step 3: Production Day (Full-Day Shoot)
We bring the crew:
– 2 videographers (multi-camera setup for dynamic shots)
– 1 gaffer (professional lighting for cinematic quality)
– 1 production assistant (keeps everything running smoothly)
– Drone (aerial shots of your facility, projects, or landscapes)
– Professional audio (crisp, broadcast-quality sound)
We film interviews, B-roll of your team at work, and establishing shots of your business.
Day Rate: $3,050 (includes full crew + gear)
Production Day
Post-Production
Step 4: Post-Production (Editing)
We edit your footage into a 1-3 minute brand story that’s:
Color-graded for cinematic look –
Scored with music that matches your brand –
Optimized for web, social media, and presentations –
Editing: $500-$1,500 (depending on length and complexity)
Step 5: Revisions (Up to 2 Rounds)
We send you the first edit. You give feedback. We refine.
Most clients approve after 1-2 rounds. We don’t charge for reasonable revisions—we want you thrilled with the final product.
Revisions
Delivery
Step 6: Delivery
You receive:
Full-length brand story (1-3 minutes) –
30-second cut (optional, for social media) –
15-second teaser (optional, for ads) –
Raw footage (optional, $75/hr of filming) –
All files delivered in 4K, ready to upload anywhere.
Step 7: Upload + Distribution (Optional)
Want us to upload it for you?
We handle:
– YouTube optimization
– Facebook/Meta business pages
– LinkedIn company page
Upload Service: $100/month (includes up to 1 hour of uploads)
Upload + Distribution
Share and Amplify
Step 8: Share & Amplify
Your brand story is live. Now the real work begins: tracking performance, getting feedback, and watching leads roll in.
When you’re ready for your next video project, we’re here.
HOW WE CREATE YOUR BRAND STORY VIDEO
Every brand story is unique. But the process is the same—strategic, collaborative, and results-driven.
Discovery Call
Step 1: Discovery Call (30-45 Minutes)
We ask the right questions:
– What makes your business different?
– Who are you trying to reach?
– What action do you want viewers to take?
By the end of the call, you’ll have clarity on whether video is the right move—and if we’re the right fit.
Strategy Meeting
Step 2: Strategy Meeting (Pre-Production)
We dive deep into your brand:
What’s your story? (Not just what you do, but why you do it) –
Who’s on camera? (Owner, team members, clients) –
Where do we film? (Your workspace, job sites, headquarters) –
We create a shoot plan so there are no surprises on production day.
Production Day
Step 3: Production Day (Full-Day Shoot)
We bring the crew:
– 2 videographers (multi-camera setup for dynamic shots)
– 1 gaffer (professional lighting for cinematic quality)
– 1 production assistant (keeps everything running smoothly)
– Drone (aerial shots of your facility, projects, or landscapes)
– Professional audio (crisp, broadcast-quality sound)
We film interviews, B-roll of your team at work, and establishing shots of your business.
Day Rate: $3,050 (includes full crew + gear)
Post-Production
Step 4: Post-Production (Editing)
We edit your footage into a 1-3 minute brand story that’s:
Color-graded for cinematic look –
Scored with music that matches your brand –
Optimized for web, social media, and presentations –
Editing: $500-$1,500 (depending on length and complexity)
Revisions
Step 5: Revisions (Up to 2 Rounds)
We send you the first edit. You give feedback. We refine.
Most clients approve after 1-2 rounds. We don’t charge for reasonable revisions—we want you thrilled with the final product.
Delivery
Step 6: Delivery
You receive:
Full-length brand story (1-3 minutes) –
30-second cut (optional, for social media) –
15-second teaser (optional, for ads) –
Raw footage (optional, $75/hr of filming) –
All files delivered in 4K, ready to upload anywhere.
Upload + Distribution
Step 7: Upload + Distribution (Optional)
Want us to upload it for you?
We handle:
– YouTube optimization
– Facebook/Meta business pages
– LinkedIn company page
Upload Service: $100/month (includes up to 1 hour of uploads)
Share and Amplify
Step 8: Share & Amplify
Your brand story is live. Now the real work begins: tracking performance, getting feedback, and watching leads roll in.
When you’re ready for your next video project, we’re here.
Ready to start your project? Schedule a Discovery Meeting today →
Who Brand Story Videos Are For
If you’re a business in one of these industries, a brand story video is your competitive advantage.
Construction Companies
Why you need it:
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Win more bids by showing your process, team, and completed projects
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Build trust with homeowners and commercial developers
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Differentiate from competitors who just list services
Example: Showcase a job site from start to finish, interview your project manager, and let clients see the craftsmanship that goes into your work.
Manufacturing Companies
Why you need it:
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Attract top engineering and operations talent
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Show your company culture and innovation
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Build credibility with B2B buyers
Example: Film your production floor, interview engineers and operators, and show the precision that goes into your manufacturing process.
PLUMBING, ELECTRICAL & HVAC (TRADES)
Why you need it:
- Stand out in a crowded market (every plumber says “24/7 service”)
- Show your team’s expertise and professionalism
- Build trust with homeowners before they call
Example: Film your team responding to an emergency call, solving a problem, and explaining why you do things differently than cheap competitors.
Dentists & Medical Practices
Why you need it:
- Reduce patient anxiety (show your warm, welcoming team)
- Differentiate from corporate dental chains
- Attract new patients through authentic storytelling
Example: Introduce your dentist and hygienists, tour your modern facility, and let patients see why you’re the trusted choice in La Crosse.
Landscaping Companies
Why you need it:
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Show before/after transformations (video > photos)
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Highlight your design process and attention to detail
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Attract commercial clients (municipalities, HOAs, businesses)
Example: Drone footage of a completed landscape project, interviews with your design team, and testimonials from satisfied clients.
CORPORATE & PROFESSIONAL SERVICES
Why you need it:
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Build trust with B2B clients
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Show your company values and team culture
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Support recruitment efforts
Example: Interview your leadership team, show your office culture, and explain what makes your firm different from national competitors.
Don’t see your industry? We work with businesses across
La Crosse and Wisconsin.
Schedule your Discovery Call →
SEE OUR BRAND STORY WORK
Real businesses. Real stories. Real results.
Tolerance Masters
Revive Periodontics
Scapeland
7 Rivers Tree Service
Maxwell-White Plumbing
The Wedding Tree
Pricing
Most La Crosse businesses invest $4,000-$8,000 for a professional brand story video. Here’s how pricing breaks down, with the package “The Foundation” being focused around the Brand Story video.
The Reel
Best for:
Businesses needing a quick, polished social media video or sample content.
What’s included:
• 1 videographer
• 1 camera
• Professional lighting & audio
• 3-hour shoot
What you get:
1 x 30-second finished video
– Full professional editing and color grading
– Delivery optimized for Instagram, TikTok, and social platforms
$785
The Foundation
Best for:
Growing companies building their first video content library.
What’s included:
• Full 4-person crew (videographer, audio engineer, lighting tech, production assistant)
• Complete equipment package (multiple cameras, full lighting rig, professional audio)
What you get:
1 × 60-second brand story
1 × Set of Branded clips
1 × Photography package (professional stills from your shoot)
1 × Reel (30-second highlight)
Full professional editing, color grading, sound design
$5,945
The Campaign
Best for:
Brands launching a serious video marketing push with multiple touchpoints.
What’s included:
• Full 4-person crew (videographer, audio engineer, lighting tech, production assistant)
• Complete equipment package (multiple cameras, full lighting rig, professional audio)
What you get:
1 × 2-minute long-form story (your flagship video)
1 × Set of branded clips (8-10 short clips for social)
1 × Photography package (professional stills)
4 × Social media reels (30-60 seconds each, optimized for each platform)
1 × Extended video clips (supplemental footage)
– Social media uploading and optimization
– Custom thumbnail creation for all videos
– Full professional editing, color grading, sound design
$10,375
Build Your Own
Best for:
Brands with unique needs, larger productions, or ongoing partnerships.
Use Our Pricing Calculator!
What You Get:
¤ Unlimited possibilities
¤ Strategy consultation
¤ Custom crew size and equipment
¤ Tailored deliverables
¤ Flexible timelines and budgets
– Every business is different. If none of the other three packages fit your vision, let’s build something custom.
READY TO MAKE YOUR BRAND UNMISTAKABLE?
We take on three commercial clients per month. That’s it. Because every project gets the strategic attention it deserves—from concept to final cut.
Whether you’re a construction company, manufacturer, trades business, or corporate client in La Crosse, the first step is a conversation.
If you’re serious about video that drives results—not just looks good—let’s lock in your spot.
Schedule your Discovery Call →
All discovery calls are free, no-obligation, and pressure-free. We’re here to help you make the right decision—even if that’s not working with us.