SOCIAL MEDIA

VIDEO PRODUCTION

From: Unseen to Unforgettable

Professional social media video for businesses. Construction | trades | manufacturing | corporate

Social Media Video Production

Creating Content That Commands Attention

Your business does great work—but if your social media is filled with generic photos and text posts, you’re invisible.

Video is how businesses in La Crosse win attention, drive leads, and build trust on Instagram, Facebook, LinkedIn, and YouTube. Professional social media video production isn’t optional anymore—it’s how you compete.

Ready to start your project?  Schedule a Discovery Meeting today →

Click Here

What Is Social Media Video Production? 

Social media video production is the creation of short-form video content designed specifically for Instagram, Facebook, LinkedIn, TikTok, and YouTube. These aren’t long-form brand stories or commercials—they’re 5-60 second videos built to stop the scroll, engage viewers, and drive action.

What we create:

  • Video Clips (5-15 seconds, raw footage optimized for social)

  • Branded Clips (5-15 seconds with text overlays, motion graphics, your logo)

  • The Reel (20-45 seconds, fully edited with music and captions)

  • Product Demos (30-60 seconds showcasing what you do)

  • Customer Testimonials (30-60 seconds, authentic client stories)

  • Behind-the-Scenes (15-45 seconds, humanizing your team and process)

Where social media videos live:

  • Instagram Reels and Feed posts

  • Facebook video posts

  • LinkedIn video updates

  • YouTube Shorts

  • TikTok (if your business is there)

Social media video isn’t just marketing—it’s how La Crosse businesses stay top-of-mind with prospects, build credibility, and convert followers into customers.

Maxwell-White Branded Clip

Why Businesses Need
Social Media Video

Your competitors are posting photos and text. You’re about to lap them.

Here’s the harsh truth: social media algorithms favor video. If you’re posting photos and text, you’re fighting an uphill battle. But if you’re posting high-quality video consistently, you’re playing a different game entirely.

VIDEO GETS 10X THE ENGAGEMENT

Social media platforms (Instagram, Facebook, LinkedIn) prioritize video in their algorithms. A well-produced video gets 10x more reach than a photo or text post.

That means:

  • More eyes on your business
  • More profile visits
  • More leads in your inbox

If you’re not posting video, you’re leaving attention—and revenue—on the table.

BUILD TRUST BEFORE THE SALE

People buy from businesses they trust. Social media video lets them see your team, your process, and your values before they ever contact you.

For trades and manufacturing:

  • Show your crew on-site solving problems

  • Demonstrate your expertise with quick tips

  • Share customer testimonials and project results

For corporate and professional services:

  • Humanize your brand (introduce your team)

  • Share thought leadership (insights, trends, advice)

  • Show company culture (why people love working with you)

Video builds trust at scale—24/7, across every platform.

Stay Top-of-mind (Win the Long Game)

Most prospects aren’t ready to buy today. They’re researching, compairing, and waiting for the right time.

Consistent social media video keeps you top-of-mind:

  • When they see your videos every week, they remember you

  • When they’re ready to hire, you’re the first call

  • When they refer someone, your name comes up

posting once a month doesn’t cut it. Posting 2-3 x/week with professional video? That’s how you dominate your market.

Ready to show up consistently on social media?

Schedule your Discovery Call →

Click Here

What We Offer – The Deliverables

From raw clips to fully produced reels—here’s what we deliver.

VIDEO CLIPS

What it is:
Raw 5-15 second video clips optimized for social media. No editing, no graphics—just clean footage you can post as-is or edit yourself.

Best for:

  • Businesses with in-house marketing teams

  • Quick behind-the-scenes content

  • Authentic, unpolished social posts

Pricing:
$350 for 5 minutes of clips (approximately 20-40 clips depending on length)

Example use cases:

  • Construction site progress updates

  • Manufacturing floor in action

  • Team introductions

  • Product reveals

BRANDED CLIPS

What it is:
5-15 second videos with text overlays, motion graphics, your logo, and color grading. Fully branded, ready to post.

Best for:

  • Businesses that want polished content without hiring an editor

  • Product showcases

  • Promotional offers

  • Event highlights

Pricing:
$750 for 5 minutes of branded clips (approximately 20-40 clips)

Example use cases:

  • “New service alert” announcements

  • Before/after transformations

  • Seasonal promotions

  • Client success highlights

THE REEL

What it is:
20-45 second fully edited video with music, captions, transitions, and your branding. Optimized for Instagram Reels, Facebook Reels, YouTube Shorts, and TikTok.

Best for:

  • Businesses that want maximum engagement

  • Storytelling (customer testimonials, day-in-the-life, etc.)

  • High-impact content that drives leads

Pricing:
$600 per reel

Example use cases:

  • Customer testimonial videos

  • Project case studies

  • Team culture videos

  • Educational content (how-tos, tips, industry insights)

Not sure which deliverable fits your needs?

Schedule your Discovery Call →

Click Here

Social Media Video – Retainer Packages

Consistent Content. Predictable Pricing. Real Results.

 

Most businesses don’t need a one-time video. They need ongoing content that keeps them visible, builds trust, and drives leads every single week.

That’s why we offer monthly retainer packages—so you show up consistently on social media without the headache of coordinating shoots, managing editors, or stressing about what to post next. And that’s exactly where retainers save you money—predictable pricing, consistent content, and no coordination headaches.

The Library

Best for:

Businesses testing social media video for the first time and in need of a variety of video to show off their products or services.

What’s included:
  • 1 shoot day (3-4 hours)
  • 1 videographer
  • 1 Camera Package with drone, lighting, & audio
What you get:
  • Video Clips
    • 20-40 color corrected clips (5-15 sec each), optimized for social media.

$785

p/mo

The Starter

Best for:

Businesses looking to take their social media to the next level, make a statement, and in need of a variety of video to show off their products or services.

What’s included:
  • 1 shoot day (3-4 hours)
  • 1 videographer
  • 1 Camera Package with drone, lighting, & audio
What you get:
  • Video Clips
    • 20-40 color corrected clips (5-15 sec each), optimized for social media.
  • 1 Reel
    • A fully edited video created for pure attention and views only.
  • Video Uploading

$1,200

p/mo

The Builder

Best for:

Businesses looking to grow their social media audience through consistent posting, tie their messaging and branding together, and in need of a variety of video to show off their products or services.

What’s included:
  • 1 shoot day (3-4 hours)
  • 1 videographer
  • 1 Camera Package with drone, lighting, & audio
What you get:
  • Video Clips
    • 20-40 color corrected clips (5-15 sec each), optimized for social media.
  • Organic Social Media Posting
    • Includes 2 posts a week on up to 2 social media platforms

$1,850

p/mo

The Professional

Best for:

Businesses that want to own their category on social media with consistent content creation, and on brand messaging.

What’s included:
  • 1 shoot day (8 hours)
  • 1 videographer
  • 1 Production Assistant
  • 2 Camera Packages with drone, lighting, & audio
What you get:
  • Branded Clips
    • 20-40 branded clips with text, graphics, logo
  • 1 Reel
    • A fully edited video created for pure attention and views only.
  • Video Uploading
  • Still and Thumbnail Creation
  • Organic Posting

$3,600

p/mo

All Retainer Packages Include:

  • Strategy calls (monthly)

  • Content planning and scheduling

  • Revisions (up to 2 rounds per video)

  • Flexible shoot scheduling (we work around your business hours)

  • No long-term contracts (month-to-month, cancel anytime)

Ready to lock in your monthly content?

Schedule your Discovery Call →

Click Here

Documentaries

Services & Portfolio

Pricing & Packages

Contact Us

VLOG BLOG

Commercial Video

Brand Story Videos

Social Media Video Production

Drone Videography

Performing Arts Video

Who Needs Social Media Video Production?

If you’re a business in one of these industries, social media video is your competitive advantage.

Construction Companies

Why you need it:

  • Show job site progress (before/during/after)

  • Build trust with homeowners and developers

  • Showcase your team’s expertise and professionalism

Content ideas:

  • Time-lapse videos of projects

  • Safety tips and industry insights

  • Meet-the-crew videos

  • Client testimonials from completed projects

Manufacturing Companies

Why you need it:

  • Attract engineering and operations talent

  • Show your innovation and precision

  • Build credibility with B2B buyers

Content ideas:

  • Production floor videos (machines in action)

  • Employee spotlights (humanize your brand)

  • Product demos and applications

  • Quality control and safety standards

PLUMBING, ELECTRICAL & HVAC (TRADES)

Why you need it:

  • Stand out in a crowded market (every plumber has a Facebook page—but do they post video?)

  • Educate homeowners (preventative tips, common mistakes, seasonal advice)

  • Build trust before the service call

Content ideas:

  • “Quick Tip Tuesday” educational series

  • Emergency response videos (show your speed and professionalism)

  • Before/after repairs

  • Customer testimonials

Dentists & Medical Practices

Why you need it:

  • Reduce patient anxiety (show your warm, welcoming team)

  • Differentiate from corporate dental chains

  • Attract new patients through authentic storytelling

Content ideas:

  • Meet-the-doctor videos

  • Office tour and facility highlights

  • Patient testimonials (with permission)

  • Dental health tips and myths debunked

Landscaping Companies

Why you need it:

  • Showcase transformations (video > photos for before/after)

  • Highlight seasonal services (spring clean-up, fall prep, winter snow removal)

  • Attract commercial clients (municipalities, HOAs, businesses)

Content ideas:

  • Drone footage of completed projects

  • Design process walkthroughs

  • Seasonal maintenance tips

  • Team culture and behind-the-scenes

CORPORATE & PROFESSIONAL SERVICES

Why you need it:

  • Build trust with B2B clients

  • Show your company values and team culture

  • Support recruitment efforts

Content ideas:

  • Thought leadership (industry insights, trends, advice)

  • Company culture videos (team events, office life, values in action)

  • Client success stories

  • Leadership introductions

Don’t see your industry? We work with businesses across

La Crosse and Wisconsin. 

Schedule your Discovery Call →

Click Here

See Our Social Media Video Work

Real businesses. Real social content. Real results.

Video Clips

Branded Clips

Reels

How We Create Your Social Media Content

Simple. Strategic. Repeatable.

 

Step 1: Discovery Call (30-45 Minutes)

We Talk Strategy:

– What are your business goals?

– Who’s your target audience?

– What platforms are you on (or should be on)?

– How often do you want to post?

By the end of the call, you’ll know if a retainer makes sense—and which package fits your needs.

Discovery Call

 

 

Content Planning

 

 

Step 2: Content Planning (Monthly)

We create a content calendar:

What topics/themes to cover each week –

What type of content (branded clips, reels, testimonials, etc.) –

What locations/people to film –

You approve the plan. We handle the rest.

Step 3: Production Day (On-Site Filming)

We show up:

– 1 videographer (usually single-camera setup)

– 1 production assistant (keeps everything running smoothly)

– Drone (aerial shots of your facility, projects, or landscapes)

– Professional audio (crisp, broadcast-quality sound)

We film 1-12 videos in a single day (depending on your package). Efficient. Professional. Minimal disruption to your business.

 

 

 

Production Day 
Editing + Branding

 

Step 4: Editing + Branding

We edit your footage:

Color-graded for cinematic look –

Music that matches your brand –

Text overlays and motion graphics –

Captions (for accessibility and algorithm optimization) –

Your logo and branding –

You receive drafts for review. We make revisions (up to 2 rounds).

Step 5: Posting + Scheduling

If you’re on a retainer with organic posting service, we handle:

– Uploading videos to your social platforms

– Writing captions

– Scheduling posts for optimal times

– Hashtag research and optimization

 

Or, if you prefer, we deliver the videos to you and your team posts them.

Posting + Scheduling
Performance tracking

 

Step 6: Performance Tracking (Optional)

Want to know what’s working? We provide:

Monthly analytics reports (views, engagement, reach) –

Content performance insights –

Recommendations for future content –

Social media isn’t set-it-and-forget-it. We help you iterate and improve over time.

 

How We Create Your Social Media Content

Simple. Strategic. Repeatable.

 

Discovery Call

 

 

Step 1: Discovery Call (30-45 Minutes)

We Talk Strategy:

– What are your business goals?

– Who’s your target audience?

– What platforms are you on (or should be on)?

– How often do you want to post?

By the end of the call, you’ll know if a retainer makes sense—and which package fits your needs.

Content Planning

 

 

Step 2: Content Planning (Monthly)

We create a content calendar:

What topics/themes to cover each week –

What type of content (branded clips, reels, testimonials, etc.) –

What locations/people to film –

You approve the plan. We handle the rest.

Production Day

Step 3: Production Day (On-Site Filming)

We show up:

– 1 videographer (usually single-camera setup)

– 1 production assistant (keeps everything running smoothly)

– Drone (aerial shots of your facility, projects, or landscapes)

– Professional audio (crisp, broadcast-quality sound)

We film 1-12 videos in a single day (depending on your package). Efficient. Professional. Minimal disruption to your business.

Editing + Branding

 

Step 4: Editing + Branding

We edit your footage:

Color-graded for cinematic look –

Music that matches your brand –

Text overlays and motion graphics –

Captions (for accessibility and algorithm optimization) –

Your logo and branding –

You receive drafts for review. We make revisions (up to 2 rounds).

Posting + Scheduling

Step 5: Posting + Scheduling

If you’re on a retainer with organic posting service, we handle:

– Uploading videos to your social platforms

– Writing captions

– Scheduling posts for optimal times

– Hashtag research and optimization

 

Or, if you prefer, we deliver the videos to you and your team posts them.

Performance tracking

 

Step 6: Performance Tracking (Optional)

Want to know what’s working? We provide:

Monthly analytics reports (views, engagement, reach) –

Content performance insights –

Recommendations for future content –

Social media isn’t set-it-and-forget-it. We help you iterate and improve over time.

 

Ready to start your project?  Schedule a Discovery Meeting today →

Click Here

À La Carte Pricing (One-Time Projects)

Not ready for a retainer? No problem. Here’s our one-time pricing for social media video.

Deliverable

Price

What’s Included
Video Clips $350 for 5 min 20-40 raw clips (5-15 sec each), optimized for social
Branded Clips $750 for 5 min 20-40 branded clips with text, graphics, logo
The Reel $600 per video 20-45 sec fully edited reel with music, captions, branding
Organic Posting $850/month 2 posts/week on 2 platforms (includes scheduling + captions)
Photography Add-On +$500 50 edited photos from shoot day

Deliverable

Price

What’s Included
Video Clips $350 for 5 min 20-40 raw clips (5-15 sec each), optimized for social
Branded Clips $750 for 5 min 20-40 branded clips with text, graphics, logo
The Reel $600 per video 20-45 sec fully edited reel with music, captions, branding
Organic Posting $850/month 2 posts/week on 2 platforms (includes scheduling + captions)
Photography Add-On +$500 50 edited photos from shoot day

Want a custom quote?

Schedule your Discovery Call →

Click Here

STOP POSTING TO SILENCE. START COMMANDING ATTENTION.

Social media isn’t optional anymore—it’s where your prospects spend their time, where trust is built, and where leads come from.

We work with La Crosse businesses that are done posting photos and text posts that go nowhere. If you’re ready to show up consistently with professional video—and actually see results—let’s talk.

We take on 3 commercial clients per month for retainer packages. If you want ongoing content that drives business, lock in your spot.

All discovery calls are free, no-obligation, and pressure-free. Let’s talk strategy and see if a retainer makes sense for your business.