Vlog / Blog
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Behind the Scenes of
Blue Tie Productions
Filmmaking tips, gear reviews, and the business of video production in La Crosse, Wisconsin
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-BLOGS-
FILMMAKING TIPS & BUSINESS INSIGHTS
Educational articles about video production, storytelling, and running a creative business.
The 5 Biggest Video Mistakes First-Time Buyers Make (And How to Avoid Them)
First time buying video production? Avoid these 5 costly video mistakes first time buyers make — and walk away smarter, more confident, and ready to invest well.
A Simple Video Strategy Framework in 3 Steps: Message → Moment → Placement
Use this simple video strategy framework — Message, Moment, Placement — to stop guessing and start producing video that actually works for your business.
The First 3 Videos Every Business Should Make (And Where Each One Goes)
Not sure what videos every business should make first? Here are the 3 essential videos—what they are, why they work, and exactly where each one belongs.
No Definition of Success: The #1 Reason Video Projects Go Off the Rails
No definition of success for your video project? Learn why undefined goals derail budgets and timelines—and the framework to fix it before cameras roll.
From Invisible to Unmistakable: A Simple Video Strategy for B2B Service Businesses
B2B service businesses blend together. Here’s how to use a video strategy to stand out, build authority, and land the deals you’re a perfect fit for.
No Definition of Success: The #1 Reason Video Projects Go Off the Rails
Video projects fail when success isn’t defined upfront. Learn why clear metrics prevent scope creep, wasted budgets, and misaligned expectations for your video strategy.
Video Production Cost: 7 Critical Drivers to Know
What drives video production cost? Learn the 7 key factors that shape pricing so you can budget strategically and invest with confidence.
How Construction Companies Can Use Project Videos to Win Bigger Bids (Without Cheesy Drone Reels)
Construction project videos don’t need drone shots and dramatic music. Here’s how to use video to show safety, scale, and control—and win more work.
Video Marketing for Leaders Who Don’t Want to Be “Content Creators”
Stop pretending to be an influencer. Here’s how to use video and video marketing as a business strategy without becoming a content creator or being on camera constantly.
The Only 3 Reasons to Invest in Video for Your Business (And When You Shouldn’t)
Most businesses waste money on video. Here are the only 3 valid reasons to invest in video marketing ROI—and when you shouldn’t.
-Vlogs-
Behind the Scenes
Watch me navigate shoots, test gear, and share lessons from running Blue Tie Productions.
We’re Back: Vlog #11 – Small City Video Production
After a 10-month hiatus, I’m diving back into regular vlogging to share updates on where Blue Tie Productions is headed. This vlog serves as a checkpoint—reflecting on massive growth this past year while mapping out the strategic direction for the next decade.
Vlog #10: Latest Shoots, Collaborations, and Gear Adventures
This past week was a whirlwind of different shoots and projects, and next week looks like more of the same. With so many overlapping commitments—weddings, music videos, and ongoing client work—I thought it best to highlight a few key experiences from the past week or so.
Vlog #9: Landscaping Projects, Multi-Camera Shoots & Trading Gear
It’s Vlog #9, and I’ve got a lot to share—from working with a second shooter on a landscaping project to testing out a gear trade-in service and narrowly avoiding a drone disaster.
Vlog #8: Editing Insights & Recent Project Breakdowns
This time around, I’m sharing behind-the-scenes editing tips from some recent jobs.
Vlog #6: Gear Prep & Wedding-Inspired Shoot Day
Welcome to Vlog #6! Today’s entry is split into two parts:
Evening Gear Prep: A quick rundown of the equipment I’ve packed for tomorrow’s shoot.
Shoot Day Breakdown: The context, schedule, and behind-the-scenes of a wedding boutique collaboration I’m filming.
Vlog #4: Embracing the “Work” in Your Creative Business
Hey, everyone! Welcome to Vlog #4. Today, I’m sharing some behind-the-scenes drone footage while diving into something less flashy—but just as critical: the business side of running a creative venture. Specifically, I’ll discuss how I approach marketing, sales, and...
Vlog #3: A Day on the Job with My Favorite Camera Rig
My Go-To Gear Setup
Vlog #2: The (Sometimes Painful) Pursuit of a Built-In Variable ND Filter
I’m sharing an adventure that involved a new drop-in filter system called the “Poco Mofag,” which goes between your lens and camera body to provide a built-in variable ND.
Vlog #1: Why I’m Starting a Vlog
Hello! My name is Jake, and I’m the owner of Blue Tie Productions in La Crosse, Wisconsin.