What Video Does Your
Business Actually Need?
Answer 5 questions. Get a strategic video pathway built on how content actually works. No fluff — just a straight answer.
Find My Video PathwayFive questions. One clear direction.
Most businesses don't need more video — they need the right video. This tool runs on the same strategic framework used for every Blue Tie client.
Define Your Goal
Grow an audience, or close more business? The answer shapes everything downstream.
Pick Your Platform
Where a video lives determines what it needs to do. Social, YouTube, website, email — different rules for each.
Read Your Audience
Cold, aware, or warm? Someone who's never heard of you needs a completely different video than someone already in your inbox.
Know Your Sales Cycle
Quick decisions or long consideration? Your sales cycle tells us how much work video needs to do — and how fast.
Volume vs. Depth
A lot of content quickly, or one powerful anchor piece? Both are valid. The answer changes the strategy completely.
No ambiguity. No guessing.
Each question is designed to surface one thing: what video will actually move the needle for your business right now.
A real recommendation. Not a category.
Your result is a complete strategic brief — built around your answers, your goal, and your audience.
One clear video type matched to your goal, platform, audience, and sales cycle — with a full explanation of why it's the right call, in plain language.
Two secondary recommendations that pair well with your primary — so you can build a complete strategy, not just one piece.
A scene-by-scene breakdown of how your recommended video type should be structured — so you know exactly what it needs to accomplish.
Where to put the video once it's made — by platform and purpose. A great video in the wrong place is still invisible.
The BTP package that fits your result — with a budget-friendly alternative. Real prices, transparent, no pressure to upgrade. Because video pricing shouldn't be a mystery.
Ready? Let's find your pathway.
Five questions. Sixty seconds. A straight answer built on how content actually works.
Two pathways. Twelve video types. One is right for you right now.
The app runs on a strategic game theory framework with two core paths — Attention and Conversion — and 12 video types matched to real content strategy.
Strategy before cameras.
That's the whole philosophy.
Most businesses get handed a camera and told to "just make more content." That's not a strategy — that's noise. This app exists because the most important question in video isn't "how do we make it look good?" It's: what does this video need to accomplish, and for who?
The Video Pathways App runs on the same game theory framework used for every Blue Tie Productions client. Two core games. Five strategic inputs. One honest output. Use the recommendation as your starting point — then bring it to a discovery call and we'll make it better together.
Every recommendation links to a real package.
No mystery quotes. No surprises. Here's exactly what's available and what it costs — so you can make an informed decision before we ever talk.
One shoot day (3–4 hrs), producing 20–40 clips purpose-built for social feeds. Your video content foundation.
Everything in The Library plus a polished finished Reel and video uploading. Take your social media to the next level.
Clips + organic social posting 2x/week on 2 platforms. Consistent audience growth, handled for you.
Full day (8hrs), 2 cameras, branded clips, reel, uploading, posting, thumbnails. Own your category on social.
Full 4-person crew, 60-sec brand story, branded clips, photography, finished reel. The complete brand-building package.
Full crew, multiple shoot days, multiple touchpoints. Every detail intentional. The serious video marketing investment.
Want a custom estimate? Build it with the Video Pricing Calculator →
Ready to stop guessing?
The app gives you a starting point. A discovery call gives you the full picture. No pressure, no obligation — just a straight conversation about what you actually need.
LET'S CONNECT
Choose the option that works best for you.
DISCOVERY CALL
All discovery calls are free, no-obligation, and pressure-free.
We're here to help you make the right decision—even if that's not working with us.
Discovery Meeting
GENERAL INQUIRY
General Questions
We respond within 24 hours (usually faster).
Prefer to call or email directly?
Phone: 608-408-9875 | Email: bluetieproductionsllc@gmail.com