You know you need social media video. You’ve probably felt it for months.
Your competitors are posting 2-3 times a week. You’re lucky if you post once. They’re dominating your feed while you’re searching YouTube for “free video templates” at midnight.
Here’s what’s stopping you: “I don’t have time to coordinate a video shoot every week. I don’t have content to post. I don’t even know where to start.”
That’s exactly why monthly social media video retainers exist.
Instead of scrambling for content every single week, you commit to one shoot day per month. In that one shoot day, we capture 20-40 pieces of content. You post consistently all month. Your audience stays engaged. Your competitors wonder how you do it.
This is the breakdown: what monthly social media video with Blue Tie actually looks like, what you need to do, and what changes in your business.
The Monthly Social Media Video Timeline (What You Actually Sign Up For)
MONTH 1: DISCOVERY & STRATEGY (Week 1)
What Happens:
You schedule your free 30-minute discovery call.
We ask:
- What content do you actually need? (Before & after projects? Behind-the-scenes? Customer testimonials? Process videos?)
- Which platforms are you using? (Instagram, Facebook, LinkedIn, TikTok, YouTube?)
- How often do you currently post? (Never? Once a month? Every few weeks?)
- What’s your posting goal? (2x per week? 3x per week? Daily?)
- What’s your budget? (Our social packages range from $785/month to $3,600/month)
Why This Matters: Monthly packages are different from one-time projects. We’re building a system, not just making one video.
What You Walk Away With:
- Clear picture of what package fits:
- The Library ($785/month): Get started with clips from one monthly shoot
- The Starter ($1,200/month): Clips + one fully edited Reel per month
- The Builder ($1,850/month): Clips + monthly Reel + we post for you 2x per week
- The Professional ($3,600/month): Double shoot time, branded clips, Reel, full posting strategy
- Understanding of content types we’ll create (product demos, behind-the-scenes, testimonials, etc.)
- Timeline for getting content to you (typically 2 weeks after shoot)
- Clear next steps (if you want to move forward)
MONTH 1: PLANNING & CONTENT STRATEGY (Week 2)
What Happens:
Once you’re committed, we build your social media video strategy.
What This Includes:
Content Pillars
- What are the 3-5 types of videos we’ll create every month?
- For trades: Before/afters, team spotlights, behind-the-scenes, customer testimonials, safety tips
- For manufacturers: Facility tours, process videos, employee spotlights, equipment demos, hiring calls
- For corporate: Team introductions, thought leadership tips, company culture, client testimonials, announcement videos
- For performing arts: Artist spotlights, behind-the-scenes rehearsals, audience reactions, season promos, educational content
Posting Schedule
- How often do you post? (2x per week? 3x per week?)
- When do you post? (We recommend Tuesday-Thursday for B2B, Thursday-Saturday for B2C)
- Which platforms get which content? (Instagram Reels work differently than LinkedIn videos)
Messaging & Brand Voice
- How do you want to sound? (Professional? Casual? Bold? Educational?)
- What’s your unique angle? (What makes you different from competitors?)
Monthly Shoot Day Planning
- We schedule your shoot day (typically the first or second Tuesday of each month, flexible to your schedule)
- We identify 5-8 content themes for the month (what will we film?)
- We create a shot list (exactly what we’re capturing)
What You Need to Provide:
- Your availability (same day every month? Or flexible?)
- Key people/locations we’ll feature
- Any props or products to showcase
- Product/service information (specs, features, benefits)
- Brand assets (logo, brand colors, approved photos)
MONTH 1-2: FIRST SHOOT DAY (Week 3)
What Happens:
The Day Before Shoot:
- You get a call sheet with exact time, location, parking, and what to prepare
- We confirm everyone knows what’s happening
- You prep wardrobe, facilities, or anything we’ll feature
The Day of Shoot (3-4 hours or 8 hours, depending on package):
Setup (30 minutes):
- We arrive and set up cameras, lighting, and audio
- We do technical checks
- We walk through the plan
Filming (2-3 hours):
- We shoot clips: 20-40 different pieces of content
- Some are quick clips (5-15 seconds of your team, product, or process)
- Some are longer (customer interviews, facility tours, product demos)
- We might also capture stills (photos for social media)
What You Do:
- Show up on time
- Be yourself
- Let us capture your work in action
- Answer questions if we’re doing interviews
No Scripts Needed: Most of our social clips are organic and unscripted. You just show us what you do, and we capture it.
What We Capture:
20-40 Raw Clips (depending on package):
- Product/service close-ups
- Team members working
- Before/after footage
- Customer interactions
- Process shots (how you do your work)
- Facility overview
- Testimonial interviews (if included)
Still Photos (for graphic posts, thumbnails, web use):
- Team headshots
- Product shots
- Lifestyle/action photos of your work
This Is Raw Footage
- Not edited yet
- Color not graded yet
- Just captured, organized, and backed up
MONTH 1-2: POST-PRODUCTION (Weeks 1-4)
What Happens:
We take that raw footage and turn it into polished, platform-optimized content ready to post.
What We Do:
Editing Each Clip (20-40 clips)
- We select the best takes
- We trim to the right length for the platform (Instagram Reels are different from YouTube Shorts)
- We add transitions (if needed)
- We add pacing
Color Grading (all clips)
- We color-correct the footage (consistent colors across all clips)
- We make sure it looks cinematic and on-brand
Graphics & Text (depending on package)
- We add your logo
- We add captions (so people can watch with sound off)
- We add text overlays (company name, product name, call-to-action)
- We add music and sound effects
Platform Optimization
- We format videos for each platform (Instagram vertical, YouTube landscape, etc.)
- We create custom thumbnails for YouTube
- We optimize file sizes for fast uploading
Your First Batch: Delivered 10-14 days after your shoot
- 20-40 edited clips, ready to post
- Organized by theme (so you know which content goes when)
- Platform-ready (you can literally copy/paste into Instagram, Facebook, etc.)
MONTH 1 ONWARDS: YOU START POSTING (Or We Post for You)
Here’s Where It Gets Good:
If You Have The Starter or Builder Package:
We handle the posting strategy. Every week, you get:
- 2 posts (from your clip library) posted to your accounts
- Optimal timing (we know when your audience is most active)
- Captions written for you
- Consistency (you look professional and active)
If You Have The Library or Professional Package:
You get the clips and schedule them yourself. OR, if you upgrade to posting (available add-on), we handle it.
The Result: You’re posting 2-3x per week, consistently, without lifting a finger.
Your audience sees you every few days. Your social feeds look active and professional. Your competitors wonder how you do it.
MONTH 2 AND BEYOND: The System Gets Better
Here’s What Changes:
You’re Building a Library
- Month 1: 20-40 clips in your archive
- Month 2: 40-80 clips
- Month 3: 60-120 clips
Now you have months of content to pull from. If you miss a month of shoots, you’re still posting fresh content.
We Learn Your Audience
- We see which content gets engagement (more likes, comments, shares)
- We create more of what’s working
- We adjust strategy based on what your audience responds to
Efficiency Increases
- First shoot, we’re learning your business, your facility, your team
- Second shoot, we know exactly what to capture and how to capture it faster
- You spend less time directing us and more time being yourself
Content Themes Evolve
- Season 1: Basic content (what you do, who you are)
- Season 2-3: More sophisticated content (customer success stories, thought leadership, educational tips)
- You’re building authority, not just visibility
What Social Media Video Actually Changes in Your Business
Here’s what happens when you go from zero social media video to posting consistently:
Month 1:
- “Wait, we’re actually posting?”
- First few posts get decent engagement
- People start noticing you’re more active
Month 2-3:
- Engagement increases (followers comment, like, share)
- New people following you (your reach expands)
- Prospects mention they saw you on social before contacting you
Month 4-6:
- Inbound leads mention “I saw your Instagram”
- You’re getting inquiries from people pre-sold on your business
- Your social media is actively driving business
Month 6-12:
- Social media becomes a visible lead generation channel
- You’ve built a audience that trusts you
- You’re dominating your market on social compared to competitors
What You Actually Have to Do (It’s Not Much)
Month 1 (Before First Shoot):
- 30-min discovery call ✓
- Send us brand assets (logo, brand colors) [30 minutes]
- Confirm shoot date/time [5 minutes]
- Total: Less than 1 hour
Shoot Day:
- Show up on time [3-4 hours or 8 hours, depending on package]
- Be yourself
- That’s it
Every Month After:
- One shoot day per month (schedule once, we handle the rest)
- Optional: Review the clips we deliver and give feedback (10 minutes)
- Total: One 3-8 hour shoot day per month, plus 10 minutes of feedback
That’s it. We handle strategy, shooting, editing, graphics, posting—everything.
The Investment: What Monthly Social Media Video Actually Costs
The Library – $785/month
- 1 shoot day (3-4 hours)
- 1 videographer
- 20-40 color-corrected clips
- No posting service (you post)
- Month-to-month, cancel anytime
Best for: Businesses just testing social media video or with a tight budget.
The Starter – $1,200/month
- Everything in The Library, plus:
- 1 fully edited Reel (attention-grabbing monthly video)
- Video uploading service
- Best for:** Businesses wanting to level up beyond clips to flagship content
The Builder – $1,850/month
- Everything in The Starter, plus:
- We handle organic posting (2 posts per week on 2 platforms)
- We write captions
- We schedule and monitor
- Best for: Businesses that want consistency without managing it themselves
The Professional – $3,600/month
- 1 shoot day (8 hours—double the time)
- 1 videographer + 1 Production Assistant
- 2 camera packages
- 20-40 branded clips (with text, graphics, logo)
- 1 fully edited Reel
- Video uploading + still photos + thumbnail creation
- Full organic posting strategy
- Best for: Businesses wanting to own their category on social media
All Retainer Packages Include:
- Monthly strategy calls (we discuss content themes, what’s working, what to adjust)
- Content planning and scheduling
- Up to 2 revisions per video
- Flexible shoot scheduling (we work around your business)
- Month-to-month contracts (cancel anytime, no long-term commitment)
Is Monthly Social Media Video Right for You?
You’re a good fit if:
- ✓ You post (or want to post) 2+ times per week
- ✓ You have something to show (products, services, team, facilities, or projects)
- ✓ You want consistency without managing it yourself
- ✓ You’re willing to commit to at least 3 months (to build momentum)
- ✓ You have budget $785-$3,600/month
- ✓ Your competitors are doing social media video and winning
You might not be a good fit if:
- ✗ You only need one or two videos (consider a one-time brand story package instead)
- ✗ You’re not actually going to post consistently
- ✗ Your budget is under $785/month
- ✗ You’re unsure if video matters for your business yet (take a discovery call first to clarify)
Ready to Start Posting Like Your Competitors (Or Better)?
Step 1: Schedule Your Free 30-Minute Discovery Call
This is a conversation about:
- What social media video would actually help your business
- Which package is right for you
- Timeline and investment
- No obligation
| SCHEDULE YOUR FREE 30-MINUTE DISCOVERY CALL |
Step 2: Review Your Package Recommendation
After the call, we’ll send a proposal with:
- Recommended package
- Exact pricing
- Timeline (when you’ll have content)
- Next steps
Step 3: Start Your First Shoot
Once you’re committed:
- We schedule your shoot day
- You show up
- We capture 3-4 weeks worth of content
- You start posting
Your Competitors Aren’t Smarter Than You. They’re Just Consistent.
The businesses dominating social media aren’t better than you. They’re just posting consistently.
Monthly social media video makes consistency effortless.
One shoot day per month. 20-40 pieces of content. Posted all month (by us, if you want).
Let’s talk.
| SCHEDULE YOUR FREE 30-MINUTE DISCOVERY CALL |
Sources
- A Step-by-Step Breakdown of a Video Production Workflow – https://imagekit.io/blog/video-production-workflow/
- Video production workflow: The 4 stages, steps to success – https://www.ziflow.com/blog/video-production-workflow
- A Closer Look at The Video Production Timeline – https://www.nextthought.com/blog/2017/5/30/the-video-production-timeline
- Video Marketing Statistics 2026 (12 Years of Data) – https://wyzowl.com/video-marketing-statistics/
- Social Media ROI Statistics Marketers Need to Know in 2025 – https://sproutsocial.com/insights/social-media-marketing-roi-statistics/
- How Video Gets 10x More Engagement – https://www.linkedin.com/pulse/why-video-marketing-so-powerful-statistics-you-need-know/
- Social Media Strategy Guides – https://later.com/blog/social-media-strategy/
- How to Create Social Media Content – https://www.hootsuite.com/blog/social-media-content-strategy
- Video Retainer Services Benefits – https://www.storybrand.com/resources/video-retainer-model
- Monthly Production Services – https://www.Forbes.com/sites/forbescommunications/2023/12/15/video-production-retainers/
- Video Production Project Management – https://www.lucidlink.com/blog/video-production-project-management
- Mastering Video Production Timeline – https://mypromovideos.com/blog/video-production-timeline/