Your competitors are doing it. And it’s working.
Scroll through Instagram or TikTok in La Crosse, Wisconsin, and you’ll see trades businesses posting short-form video content. Quick clips of finished projects. Time-lapses of installations. Before-and-after transformations. Employee spotlights.
These aren’t accidents. They’re strategic.
Trades businesses in La Crosse, Madison, Milwaukee, Minneapolis, and across Wisconsin that use social media video are winning more bids, attracting better talent, and staying top-of-mind with their customer base. The ones that don’t are getting left behind.
If you’re a plumber, electrician, HVAC contractor, construction company, or landscaper in La Crosse—and you’re not using social media video—this is your playbook.
Why Trades Need Social Media Video La Crosse (The Data)
Social media video isn’t just for tech companies or fashion brands. It’s how trades businesses prove their credibility, showcase their work, and build trust with homeowners and property managers.
88% of Decision-Makers Research Contractors Online
Before hiring a plumber, electrician, or landscaper, homeowners research. They Google reviews. They check Facebook. They watch videos.
According to ServiceTitan research, 88% of homeowners research contractors online before making a decision. Of those, video is one of the most persuasive formats. A quick 30-second video showing your crew solving a problem, finishing a project, or showcasing your professionalism speaks louder than a written testimonial.
Posts with video get shared exponentially more than text-only posts. If you post a before-and-after photo on Facebook, it might get 50 shares. If you post a 45-second video of the same project, it gets 600 shares.
That’s organic reach. That’s word-of-mouth marketing happening automatically. That’s new customers discovering you without you paying for ads.
Video Content Builds Authority and Trust
Homeowners want to hire contractors they trust. Video does that faster than anything else. When they see you on camera, talking about your process, explaining a problem, or walking through a finished project, they get to know you. They see you’re professional. They see you care about quality.
That trust converts to phone calls and booked jobs.
The 5 Trades That Benefit Most from Social Media Video La Crosse
Not all trades are created equal when it comes to social media video. But five categories absolutely dominate the social media landscape right now—and they’re the ones winning the most new business.
Plumbing and HVAC
Plumbers and HVAC contractors have a huge advantage: Visual problems and visual solutions.
A frozen pipe bursting. A furnace being replaced. A new water heater installation. These are inherently visual. And homeowners want to see how it’s done.
The best social media video strategy for plumbing and HVAC:
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Quick “how-to” videos answering common questions (“Why is my water heater making noise?” “How do I know if I need a new furnace?”)
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Before-and-after project clips (60 seconds max)
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Team spotlights and culture videos
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Customer testimonials
Maxwell-White Plumbing in La Crosse understands this. Their social media strategy emphasizes showing their crew in action, explaining common plumbing problems, and showcasing finished projects. This builds trust with potential customers who might be hesitant about hiring a new plumber.
Electrical
Electricians have a trickier visual story to tell (electricity isn’t glamorous on camera), but it’s absolutely doable.
The best social media video strategy for electricians:
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Before-and-after footage of installations
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Safety tips and electrical education content
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Behind-the-scenes crew footage
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Customer testimonials focused on reliability and professionalism
Construction and General Contracting
Construction businesses have the most visually compelling stories to tell. Buildings going up. Renovations transforming homes. Project timelines condensed into 60 seconds.
The best social media video strategy for construction:
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Time-lapses of projects (from start to finish)
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Drone footage of large projects showing scale
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Project walkthroughs (before, during, after)
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Crew culture and team spotlights
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Safety and quality control videos
Tolerance Masters, a Minnesota precision manufacturing company, could use time-lapse and drone footage to showcase their scale and capabilities. Construction companies can apply the same strategy to show the scope and professionalism of their work.
Landscaping and Lawn Care
Landscaping is visual gold. Grass transformations. Garden installations. Seasonal maintenance. These tell beautiful, compelling stories.
The best social media video strategy for landscaping:
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Before-and-after transformation videos (30-60 seconds)
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Time-lapses of full landscape installs
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Seasonal tips and lawn care education
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Customer testimonials and project showcase reels
Scapeland Landscape in La Crosse understands this. By showcasing their landscape design transformations on social media, they demonstrate their expertise and build desire in potential customers.
Roofing, Gutters, and Exterior Work
These trades have one big advantage: dramatic visual transformations and the ability to show safety, quality, and professionalism.
The best social media video strategy for roofing and gutters:
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Before-and-after footage of roofing replacements
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Safety demonstration videos (showing proper techniques)
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Project timelines and process videos
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Customer testimonials focused on durability and peace of mind
How Social Media Video La Crosse Wins You More Bids
Here’s the real question: How does social media video translate to more business?
Before: Homeowner sees your Google listing
Homeowner needs a plumber in La Crosse. They Google “plumber near me.” They see your Google Business profile. They see your reviews. Basic information. They might call, or they might call three other plumbers first.
Homeowner needs a plumber in La Crosse. They Google “plumber near me.” They see your Google Business profile AND they click over to your Facebook. They see a 30-second video of your crew explaining common plumbing issues. They see a before-and-after reel of a finished project. They see customer testimonials.
They’re not just seeing your listing anymore. They’re seeing your professionalism, your expertise, and your personality. The decision is easier.
The Bottom Line on Bids
Social media video doesn’t just get more eyes on your business. It gets qualified eyes. People who see your video are more likely to call. They’re already pre-sold on your professionalism and quality. Your bid conversion rate goes up.
What Types of Social Media Video Work Best for Trades in Wisconsin
Not all social media video is created equal. Here’s what actually converts for trades in La Crosse, Madison, Milwaukee, Minneapolis, and across Wisconsin.
Before-and-After Project Reels (60 seconds)
This is the MVP of social media video for trades. A quick video showing a project at the start and the finished result. Simple, effective, and visually compelling.
Examples:
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Plumber: Frozen pipe repair before-and-after
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Electrician: Old electrical panel upgrade to new panel
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Landscaper: Bare yard transformation to fully landscaped space
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Roofer: Old roof removal to completed new roof install
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HVAC: Old furnace removal to new system installation
These videos perform exceptionally well on Instagram Reels, Facebook Reels, and TikTok.
Time-Lapse Project Videos (45-90 seconds)
Compress a full project into 45 seconds of fast-paced footage. This shows scale, complexity, and professionalism. Homeowners love seeing the transformation happen.
Examples:
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Time-lapse of a full exterior renovation
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Time-lapse of a landscape installation from start to finish
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Time-lapse of a kitchen remodel
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Time-lapse of a roofing project (from tear-off to completion)
Educational “How-To” Videos (30-60 seconds)
Answer common questions homeowners ask. “Why is my water heater making noise?” “How often should I have my HVAC system serviced?” “What’s the first sign I need a new roof?”
These videos position you as an expert and drive organic reach. Homeowners share educational content because it’s helpful.
Customer Testimonials (45-60 seconds)
Real customers talking about their experience working with you. “We hired [Your Company] to replace our furnace and they made the process easy.” Short, authentic, and powerful.
Behind-the-Scenes and Crew Culture (30-45 seconds)
Show your team at work. A crew installing a system. Your team laughing during a break. Your office operations. This humanizes your business and attracts good employees.
Safety and Quality Control Videos (30-60 seconds)
Show your process. “Here’s how we ensure quality on every project.” “Here’s our safety checklist before we leave a site.” These build confidence with customers.
The ROI of Social Media Video for Trades in La Crosse
Let’s talk numbers. Social media video isn’t free to produce, but the ROI is real.
73% Higher Engagement Than Photo Posts
Posts with video get 73% higher engagement than photo-only posts on social platforms. More likes, comments, shares, and clicks.
40% More Click-Throughs to Your Website
Social media video drives 40% more traffic to your website than other content types. That traffic converts to phone calls and inquiries.
3-5 New Leads Per Month from Social Media Alone
Trades businesses actively posting social media video report generating 3-5 qualified leads per month from social alone. For a plumbing or HVAC company, that’s 36-60 leads per year from one marketing channel.
Cost Per Lead Drops by 50%
Video content gets algorithmic boost from social platforms. Facebook, Instagram, and TikTok prioritize video in feeds. This means lower cost per reach and lower cost per lead compared to static posts.
How to Start with Social Media Video La Crosse (Without Overcomplicating It)
You don’t need a $10,000 production budget to start with social media video. You don’t need professional equipment sitting in your truck. You need a clear strategy and consistent execution.
Step 1: Pick Your Platform
Facebook, Instagram Reels, TikTok, or YouTube Shorts. Start with one. Most trades in La Crosse and Wisconsin see the best results on Facebook (where homeowners hang out) and Instagram Reels (where short-form video wins).
Step 2: Pick Your Video Type
Choose one video type to start. Before-and-after reels, time-lapses, or customer testimonials. Consistency beats perfection.
Step 3: Commit to a Schedule
Post one social media video per week minimum. That’s 52 videos per year. That’s visibility. That’s staying top-of-mind.
Step 4: Work with a Partner
If you want broadcast-quality video that actually converts, partner with a video production company that understands trades. They know how to shoot on-site without disrupting workflow. They know what works on social media. And they know how to tell your story in 60 seconds.
At Blue Tie Productions, we specialize in social media video for trades in La Crosse, Madison, Milwaukee, Minneapolis, and across Wisconsin. We understand that plumbers, electricians, HVAC contractors, construction companies, and landscapers need content that showcases their professionalism, builds trust, and drives leads.
We shoot quick turnarounds (often 2-3 weeks). We keep budgets reasonable ($1,500-$5,000 for a month’s worth of content). And we focus on what actually converts: before-and-afters, project timelines, and authentic storytelling.
The Bottom Line: Social Media Video La Crosse Isn’t Optional Anymore
If you’re a trades business in La Crosse, Wisconsin, and you’re not using social media video, your competitors are eating your lunch.
Social media video builds authority. It proves professionalism. It drives qualified leads. It gives homeowners confidence before they ever call.
The trades businesses that move now—in 2026—will own their local markets. The ones that wait will be explaining to prospects why they have no online presence.
Start today. Pick one social media platform. Pick one video type. Commit to consistent posting.
That’s how you win.
Ready to Create Social Media Video That Converts?
At Blue Tie Productions, we help trades businesses in La Crosse, Madison, Milwaukee, Minneapolis, and across Wisconsin create social media video content that builds authority and drives leads.
We specialize in working with plumbers, electricians, HVAC contractors, construction companies, and landscapers. We understand your business. We know how to capture your work. And we know what converts on social media.
We shoot quickly. We keep budgets reasonable. We focus on results.
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Sources
Social Media Video for Trades & Construction:
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ServiceTitan – “Social Media for Tradesmen: Complete Guide [2025]” (https://www.servicetitan.com/blog/social-media-for-tradesmen)
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CompanyCam – “5 Social Media Content Marketing Ideas for Contractors” (https://companycam.com/resources/blog/5-social-media-content-marketing-ideas-for-contractors)
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BuilderTrend – “6 Construction Social Media Marketing Tips” (https://buildertrend.com/blog/construction-social-media-marketing-tips/)
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OpenAsset – “Construction social media marketing: 9 tips & 10 post ideas” (https://openasset.com/resources/social-media-marketing-construction/)
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Sociallyin – “Proven Social Media Strategy for Construction Companies That Drives” (https://sociallyin.com/resources/social-media-strategy-for-construction-companies/)
Video Marketing for Plumbing, HVAC & Trades:
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Gisteo – “Top Video Marketing Tips for Plumbing & HVAC Contractors” (https://gisteo.com/blogs/animation/video-marketing-for-plumbing-hvac/)
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PMMAG – “Why plumbing contractors must embrace video in 2025” (https://www.pmmag.com/articles/106296-why-plumbing-contractors-must-embrace-video-in-2025)
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ServiceTitan – “Plumbing Contractor Video Marketing: Complete Guide [2025]” (https://www.servicetitan.com/blog/plumbing-contractor-video-marketing)
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Digital Trek – “Video Marketing for Trades: A Complete Guide” (https://digitaltrek.ca/video-marketing-for-trades-a-complete-guide/)
Social Media Video ROI & Engagement:
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Business.com – “How to Use Video Content Marketing More Effectively” (https://www.business.com/articles/5-ways-video-can-make-your-content-marketing-strategy-more-effective/)
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Lemonlight – “How to Build a Winning Video Marketing Strategy in 2025” (https://www.lemonlight.com/how-to-build-winning-video-marketing-strategy/)
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Nimbata – “5 Construction marketing ideas to elevate your business ROI” (https://www.nimbata.com/tips/5-construction-marketing-ideas-to-elevate-roi)
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Zintego – “10 Video Marketing Techniques Every Construction or Trade Business Should Use” (https://www.zintego.com/blog/10-video-marketing-techniques-every-construction-or-trade-business-should-use/)
Construction & Contractor Marketing:
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BuildingRadar – “Using Video Marketing to Highlight Your Construction Projects” (https://www.buildingradar.com/construction-blog/using-video-marketing-to-highlight-your-construction-projects)
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Blue Collar Marketing – “Best Social Media For Contractors” (https://bluecollarmarketing.ca/contractor-social-media/)
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BuilderTrend – “What are the best construction YouTube channels?” (https://buildertrend.com/blog/best-construction-youtube/)
Trade Industry Video Trends:
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Construction Dive – “TikTokers promote the construction trades to young workers” (https://www.constructiondive.com/news/tiktok-construction-influencer-skillsusa/752502/)
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Riverside – “Video Marketing Strategy In A Digital World” (https://riverside.com/blog/video-marketing)